02.12.2020 - AdSpyglass

Easy explanation about the Frequency Capping parameter and best practices of its configuration at AdSpyglass (applicable for all platforms)

Frequency Cap is an essential parameter if you’re working with traffic. So, let’s discuss what it is and explore a few useful tips about it.

02.12.2020

Let’s start with an example…
Imagine that you’re a farmer (unexpected, huh?)
As soon as you’ve finished the harvesting, you get a question:

“How can I sell my grains to get as much profit as possible?”

02.12.2020

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