Native advertising is a crucial tool for webmasters, and you’ve likely come across or even dabbled in it. The global Native Advertising market had a substantial value of USD 97,779.39 million in 2022, with a projected growth of 14.2% CAGR, reaching USD 216,884.75 million by 2028.
Let’s delve into what makes Native Ads special and whether they’re a transformative force or just a passing trend. In this exploration, we’ll cover everything you’ve wanted to know, uncover common webmaster mistakes linked to Native Advertising, and discover how Native Ads can elevate your website’s profitability. (Caution: Memes included)
What Is Native Advertising? | Effectiveness of Native and Display Ads
To grasp this concept clearly, let’s turn to the official definition: native advertising is a form of paid media. This type of ad mirrors the form and function of the user experience, seamlessly integrating into the website’s content as if it were a natural part of it. It harmonizes with the design, layout, and message of the content.
Several factors contribute to the widespread popularity of native ads today. The primary reason is that users give these ads the same attention as the content they are reading. Additionally, the click-through rate (CTR) can be up to 9 times better compared to traditional display ads.
It’s no wonder that the world’s largest social media platforms, such as Facebook, Twitter, Instagram benefit from native ads.
But what websites need native ads the most?
If your site contains free content, adult content, high volume traffic, or you deal with video hosting or URL shortening, then you definitely need to use native advertising to monetize your efforts. Native ads don’t look like ordinary advertisements, so it might be challenging to recognize them instantly.
It is a great opportunity to have more views and impressions in an unobtrusive way. According to Facebook, 86% of impressions on the Audience Network come from native ads and many other advertising networks have similar statistics. So, native advertising is a great potential to boost your profits.
Types of Native Advertising
You can present your native advertisement in many different forms to make it naturally integrate within the site content. AdSpyglass is one of the most popular and credible tools that help webmasters increase their earnings using native ads. We want you to get acquainted with the four most popular native ads types:
Content Recommendation Blocks
Content recommendations (also known as discovery ads) are very often located at the bottom of a website or under the video. It is accompanied by such markers as “recommended for you”, “see more”, “you also might like” redirecting users to promotional materials. Content recommendations match the subject of the site and correspond to the interest of a particular user. Ad is placed in content recommendation widgets that target specific users considering their age, gender, geo, language, interests, etc. It’s used by large companies like Spotify and Amazon.
Key Features of Content Recommendation Blocks
- Bold type listings (you may also like)
- Both local and third-party content in the unit
- Company name or logo within the content
- Out of stream form
- Matches the function
- Mirrors page content behavior
- Narrowly targeted placement
- Direct response
In-Feed Native Ads
This native ad format is one of the most well-known and is, as a rule, placed on the website’s feed. Readers pay attention to these ads without any effort as their winner position between content feeds is easily perceived. You place in-feed native advertising directly on the website. These banners should be located in a part of your site where there are no other ads so that native advertising will naturally fit the content. Large social media platforms like Facebook, Twitter, Instagram, and publishing companies, such as The New York Times and Forbes, widely use this form of native ads. Thus, you’ve probably encountered how they unobtrusively offer promotions, so try to make it in a similar way.
Key Features of In-Feed Native Ads
- Well fit publisher’s content
- Links to a page within the site
- Out of stream form
- Doesn`t match the function
- Introduces new behavior
- Broadly targeted placement
- Direct response
Sponsored Content
Sponsored content appears on the site during a certain period of time under the contract between the publisher and the advertiser. Do not violate rules and laws and add a word signalizing people about the native advertising: sponsored. You’ll receive remuneration for branded content published on your site. It usually perfectly matches the web content and audience’s expectations. This ad type is widely used by such publishing companies as The Atlantic, The Telegraph, The Independent, BuzzFeed, etc. But it can also appear in videos, infographics, and games and can be found on almost any site.
Key Features of Sponsored Content
- Well fit publisher’s content
- Accompanied by a word marker (sponsored)
- Links to a page within the site
- Out of stream form
- Mirrors page content behavior
- Matches the function
- Broadly targeted placement
- Direct response
Promoted Listings
This type of native advertising is usually used by eCommerce services, such as eBay, that allow placing certain goods in the list with other offers. Your website doesn’t necessarily have to deal with sales, as you may add anything to the list, depending on your site content. If you run the tube site, then the content you include must fit the style of a list, but these offers are marked by color or words signalizing the ad. They are connected with the advertiser site via link.
Key Features Promoted Listings
- Well fit publisher’s content
- Links to a page within the site
- Out of stream form
- Introduce new behavior
- Does not match the function
- Broadly targeted placement
- Brand engagement
Native Ads vs Display Ads: What to Choose?
Every person dealing with website management should find the most profitable options while choosing the type of advertisement. Native advertising has always been competing with display ads, so we’ll try to show you their fundamental discrepancies to help with the right choice.
We’ve already discovered that native ads mostly rely on your audience and their impression for a particular ad. It means that the native advertising targets a person’s age, gender, location and brings you as much profit as there were views and interactions with the ad.
If compared with native ads, display advertisements are bound to the image as they evolved from banner ads. They usually have low CTR and are cheaper per click than native ads. Display ads are extremely popular due to their accessibility and may appear in the form of videos, photos, or infographics on any site. It is much cheaper, so low-quality sites are happy to benefit from using display ads, but they get lower profits as well.
Native ads are not accessible to the average webmaster because of their complex work principles; however, it increases earnings tremendously.
People are more likely to interact with native ads than the display one, and they are more willing to share it with others: 32 percent of respondents were more likely to send the native ad to their friends or family members versus 19 percent for display ads. It is explained by the statistics, which say that consumers interact with native ads 20% to 60% more than they do with standard display ads.
The infographics below will show you a detailed comparison of these advertising types so that you can see native ads’ superiority. However, while making the decision on which ad type to choose, consider your content type and budget.
Native Ads Benefits for Webmasters
Increased Profits
There are plenty of advantageous features you can benefit from using native ads, but the most important of them is high traffic monetization. You have already acquainted with the statistics showing native ads’ significance, as it has more views, a higher click-through rate, and increases purchase intent.
Audience Targeting
The webmaster may also take advantage of the audience targeting provided by native advertisements that positively influence the cost per click.
Device Responsiveness
There is another beneficial trait that makes native ads so popular among webmasters. It is device responsiveness so that you do not have to worry about ad visibility on smartphones, unlike many other ad types.
Taking into account all the above-mentioned advantages and stats, you can be sure to choose native advertising for your site.
Proper Native Blocks Implementation
In order to be completely sure that native ads will increase your traffic monetization, consider several tips that will help your native block implementation be successful.
First of all, pay attention to the topic of the advertising that is going to be displayed on your site.
Do not accept any offer because the promotion must be naturally implemented within your website content.
It should be popular to make any person curious about the offer. If certain ads brought you some profit in the past, it doesn’t necessarily mean that these offers will work for native ads.
Using AdSpyglass for Managing Native Advertising on Your Tube Site
There are several credible giants that make native advertising 100% profitable; however, you may start with not very popular networks providing professional services. AdSpyglass is one of the best options for webmasters seeking help in creating high-quality native ads.
The thing is: AdSpyglass lets you to cooperate with all Native Ad Networks altogether simultaneously. It means that:
- You’ll always be getting the highest CPM rate possible
- You don’t need to handle different Ad Networks’ codes from different places and worry about it at all. Everything is accessible from one single AdSpyglass account.
- You don’t need to test these Networks. Just use all of them and let them compete between each other for your traffic.
- Free Anti-AdBlock Solution that will help you to increase you income instantly.
Look how we do it! Even this paragraph is an example of native advertising.
How to Avoid Native Ads Mistakes
There are cases when native advertising didn’t yield any profit to the website it was located. The reasons may be very different because this campaign requires lots of effort and attention to detail. Let’s find which factors are principal for your native ad success.
- Choose an appropriate native ad platform. We thoroughly recommend to you the AdSpyglass service that is a win-win choice for both novice and professional webmasters seeking native ad creation help.
- Promote high-quality content to get high click-through rates. It must correspond to the target audience’s preferences, so consider that cultures, languages, and niches are in trend. Conduct audience research and use the results for targeted native ads of high quality.
- Choose ads that will match the content of your site. It’ll be awkward to see an advertisement that is completely opposite to your site information. So adult sites should contain ads relevant to their content.
- Align your Key Performance Indicators with your goals. It will enable you to monitor site effectiveness and pay attention to the main factors necessary for achieving success. Thus, if your goal is to increase engagements, consider conversions and conversion rate.
- Conduct split tests. It will help you monitor certain variabilities that may fail to work for your native advertising campaign. Check the impact of content type, headlines, thumbnails on your audience and make corresponding changes.
Bottom Line
Native advertising may pose difficulty at once since complex work principles require much time and effort to master. If you want to get passive income from ads located on your tube website, be ready to learn and put your experience into effect.
Remember that native ads must give a person visiting your site the feeling that they are unique and it was made especially for them. Do not hamper their web experience with unexpected advertising, but try to make it relevant and interactive. We wish you good luck and hope that AdSpyglass will help you achieve your goals.
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