B2B is a specific form of business organization. This type of company builds its activities on the provision of services, not to the end consumer, but to another business.
A B2B transaction is made between two companies, for example, wholesalers and online stores. In most cases, each side benefits from such cooperation and has greater negotiating power than in the B2C system (Business-to-consumer)
B2B trade is carried out mainly via the Internet. This is facilitated by a large number of different categories of websites that provide such services:
- Exchange of goods with purchases – allows the purchasing agent in the company to compare prices and conditions, choosing several suppliers at once.
- Vertical industry portals – provide information about individual product lists or functions of specific enterprises. Sometimes they also support buy and sell functionality.
- Brokerage sites – intermediaries between service providers and individual clients.
- Communication sites – provide information about a specific industry for a specific client company.
- Company sites – provide round-the-clock access to the catalog of goods or services of a particular company for potential customers. Sometimes a sale takes place on these same sites.
