In-app advertising is an affiliate marketing term that indicates the various types of ads (such as mobile apps, banners, videos, etc.) that are shown up in different mobile apps. As a rule, the in-app ads can be displayed during the process of using an app, and often can be skipped in some time or after the users start interacting with it (taps to read more information displayed in the app, looks for the contacts, or downloads another app and so on).
The process of in-app advertising is quite simple: the program code of the advertising content is sent to the app developer, who writes that directly into the ecosystem of an app. When a user launches the app, the ad code automatically sends a request to the ad network for displaying the specific ad right on the user’s device.
The in-app ads can display any content you need: from the sponsored posts on a social app to the banner or automatic video in a game. Unlike the mobile web ads, which appear on the browser pages, the in-app ads are always displayed within a mobile application.
As a rule, the main ad formats for in-app advertising include:
- banners
- interstitial ads
- playable ads
- video
- rewarded ads
- offer wall ads
Mostly, these ads can be displayed in a full-screen format, on the top or bottom of the display. One of the main benefits of in-app advertising is that it can greatly increase the qualitative traffic and target the right audience segment to get the most profit from it.
