Keyword research is a process that marketers use to understand their target audience’s language when they search the internet for their content, products, or services. It involves different smaller processes such as comparing, analyzing, and prioritizing certain keywords to give the website the highest opportunity to rank well on search engines.
Why Keyword Research Is Important
Without keyword research, it would be impossible to find out what users are looking for in search engines and the words that they’re using. It’s crucial to know these words so you don’t create content or topics that no one cares about. This is a mistake that many website owners make and is one of the reasons why more than 90% of pages on the internet don’t get traffic from search engines.
Keyword research is also crucial to answer questions such as:
- How difficult is it to rank on Google for a particular keyword?
- What type of content would help to rank well for this keyword?
- How much traffic is likely to come in from ranking for this keyword?
- Are the people looking up this keyword prospects or customers of my business?
If you’re able to get the answers to these questions, then you’ll know how to pick your battles.
In carrying out keyword research, you have to think about your prospects, how they’re likely to search for your website or business online, and the keywords they’re likely to use. Two things that you need for this process are:
- A good understanding of your industry/niche.
- An understanding of keyword research tools, how they work, and how you can make the most of them.
