Pogo-sticking stands for the process when search engine users visit several different sites via a search engine results page in order to find the result that fits best to their search query. Basically, that’s one of the most essential aspects of SEO, which plays as a strong sign that users aren’t satisfied with the first result offered for their search query. To minimize that happening, Google rolled out the “People also search for” box to understand your search queries much better and help users to find the exact result they need from the first click.
Pogo-sticking also acts as a sign of the bad user experience, as the visitors can’t get what they need on the first ranking site on SERP. As a result, the pages of your site can probably have the reduced ranking positions because of that process.
The best practices to follow to prevent the users’ pogo-sticking are:
- Add the internal links to send people deeper into the site
- Improve the page’s design: make the text more readable, play with fonts, include graphs, numbers and catching insights
- Create a table of contents to offer your visitors to jump to the exact piece of content they are looking for
- Keep the content updated
- Try to make a deep research of any topic you’re writing about
