Snippets are search results in Google that provide a snippet of the page’s content. They help users to identify whether the page will be actually useful for them.
Snippets can be normal and rich. Normal snippets will contain just a part of the text on the page. Rich snippets can also show a picture, rating, location, date, part of the relevant list, or other valuable data.
Rich snippets are extremely useful for getting more traffic. They look more attractive in the list of search results and are more informative. Since people are more likely to click on results that they know are relevant and high-quality.
In order to get the rich snippet, you have to organize your data in a way that is easier for search crawlers to understand. For example, instead of hiding the address in the sentence, you can just write: address: Mayhem st. 5
Rich snippets require markup code with structured data.
