Subdomains are part of the top domain but are mostly considered to be third-level domains. It is a part of a website, but search engines treat it as a different site. They play different roles for an organization, especially in boosting SEO. Organizations might want certain pages from their site to be made separate for marketing purposes, so using a subdomain would work perfectly.
Reasons to Use Subdomains
- To have region-specific content: Suppose a certain content is targeted to a specific region and not mixed with others. Then, rather than having a website that users will find complex and confusing, a subdomain can be used to target the region wanted.
- To host a blog: Blogs can serve various purposes, so most organizations prefer to keep their blogs away from the rest of their site. Using a subdomain offers flexibility.
- For sales: When different products are available for sale, separating them using subdomains might be an effective marketing step to take. When a site is properly arranged, the user experience improves, which means more users will spend time on the site. Subdomains provide that order for sites.