It is no secret that placing advertisements on your website is by far the most profitable way to monetize it. Affiliate marketing can become a great source of passive income for you, but, if mishandled, it can just as easily become the greatest frustration of your life. To avoid the second option, read and learn from this short guide to monetizing.
Basic Knowledge
Every single website is designed in such a way that it has certain places where ads can be displayed. These places are called ad spots. There is all kinds of ad spots, depending on what kind of ads we choose to display: pop-under spots, banner spots, in-video spots, etc.
Depending on what CMS your website is created with, those spots can be also called slots, spaces, or something else. No matter what the name, we need spots to display ads.
Well, that was the easy part. However, the greatest struggle of many webmasters is choosing what ads to display in those spots. Of course, there are people who prefer not to go to the trouble of analyzing their options, so they just randomly choose an ad network and fill all the spots with the codes it provides. Such an approach is fast and easy, but I call it lazy monetizing, lazy and not profitable.
The Right Approach
We have already discussed why using just one ad network is not enough nowadays. Check out this article on modern monetization to get the lay of the land.
Turning briefly, one ad network can not provide beneficial offers for your whole traffic. Once you analyze the geo-statistic provided by some ad network it becomes evident that it can not work equally efficiently with every single country. And we need this from ad networks since your website can attract users from all over the world.
Geotargeting is just one thing. However, there are many other important factors affecting the profitability of an ad campaign. That is why I highly recommend all webmasters to do themselves a favor and use ad networks mediation services. Those allow you to create a perfect ad campaign for any web-portal working with multiple ad networks and using every ad spot in the most efficient way.
Webmaster’s Evolution
When webmasters realize that they can and should work with several different ad networks simultaneously, it is like they step up the evolutionary ladder. Nevertheless, in order to become a real übermensch, they have a lot more to learn.
For example, how can we decide what ads to show to our users from America and what ads to show to our users from India? To make the decision we need to know what kind of traffic particular networks are interested in and what are their payment rates. That is, again, where ad networks mediation services come to our rescue. Those platforms collect detailed info and create real-time (or nearly real-time) stats concerning the activity of all ad networks. Due to statistical info, it becomes obvious what ad network is a better choice for users from specific countries.
Final thoughts
To sum up, let’s review what kind of ad campaign is used by a modern progressive webmaster. All ad spots should be connected to multiple ad networks simultaneously, they should display different ads to different users based on elaborate targeting system. Those should be, naturally, the most profitable ads. The whole process should be automatized but controlled with the help of some ad networks mediation service.
The algorithm of actions described in this short guide is enough to boost your revenue. However, there are also many nuances in ads displaying, pop-under settings, banners’ scope and placement. You can manage this via a dashboard of an ad networks mediation service. By constantly analyzing statistics and adjusting settings you could maximize your revenue. The sky is the limit.
There are advantages and disadvantages to every ad network. Thanks to ad mediation services like AdSpyglass, publishers can link themselves up to the best ad platforms and reap the benefits that each can offer.
Our process is simple:
- AdSpyglass automatically selects the most profitable offers from top ad networks and displays ads with the highest CPM on your websites.
- AdSpyglass gives our publishers complete transparency over the data we collect
- We automatically switch your ad tags to the most profitable offers
These create three huge advantages for our users:
- An income boost of up to 100% automatically.
- There is no need to change ad tags to reply on your websites templates. You manage all your ads such as network ads or your own ads directly via AdSpyglass admin panel. It helps to avoid mistakes while you add your website templates and saves your time, even more so if you have numerous sites.
- You can see detailed statistics from all inventory ad networks in AdSpyglass reports allowing for granular analysis and the optimizing of campaigns from all your networks in one admin panel.
Read also Adamo Ads Ad Network Review
Read also ExoClick Ad Network Review
Read also Ad Blockers: Five Important Facts for Publishers
And compare all ad networks’ CPM rates by countries here: Top Ad Networks.
