An ad broker is a middleman between advertisers and publishers. These are individuals or media agencies who make their living by finding and negotiating ad spots for advertisers they represent for a fee or percentage of sales from both advertisers and publishers. Ad networks can be referred to as ad brokers as well.
Hilltop Algorithm
The Hilltop algorithm was adopted by Google in 2003 and its main goal is to find expert pages. Expert pages publish content on a specific