An administrator in content management is the person who keeps the site up and running. In some organizations, administrators are also those who created the website.
Typical responsibilities of an administrator include:
- website maintenance and updates
- making sure all pages are working adequately (design- and content-wise)
- control of website load speed and responsiveness
- control of those who have access to content creation on the website
- fixing bugs
- control of website’s security
- creation of backups
So the administrator’s responsibilities are more on the technical side. Consequently, they have to know web services and Internet protocols, security tools, web design, user interfaces, etc. Admins usually have at least a bachelor’s degree in computer science of web design.
It is also important for administrators to have great communication skills and the ability to work in a team. Together with web designers and developers, they create improvements to the website according to business goals. Content managers tend to work with administrators closely as well and the latter have to know how to communicate web concepts to non-tech content creators.
