Adsterra Ad Network Review 2024

Adsterra, an established ad network since 2013, offers various ad formats to help publishers monetize their traffic. With over 30 billion monthly impressions and a presence in 248 GEOs, Adsterra is a popular choice for revenue maximization. The network, known for its high CPM rates, serves ads on desktops, mobiles, and tablets. This guide provides insights into Adsterra’s numbers and features to help you decide if it suits your business. AdsTerra approves new publisher accounts in just 10 minutes. However, it’s essential to note that you can face higher ad fraud levels compared to other networks, impacting revenue and reputation.

Disclosure: This is an update of a post we first did a few years ago, this current version has the most up-to-date information on Adsterra ad network.

Adsterra Ad Types

Adsterra offers a variety of ad types to help advertisers reach their target audience effectively:

• Popunder Ads, which open in a new browser window behind the current window.
• In-Page Push Ads are another effective option that display as notifications on the user’s device. 
• Display Banners are a classic ad type that can be placed on websites to promote products or services. 
• Native Advertising is a form of advertising that blends in with the content of a website for a seamless user experience. 
• VAST Video Ads are pre-roll or mid-roll ads that play before or during video content. 
• Social Bar is a unique ad type that appears at the top or bottom of the page and can display social media profiles or links to websites.

Offer Types

It offers various payment models to its publishers:

• CPM (Cost Per Mille), advertisers pay you for every 1,000 ad impressions.
• CPA (Cost Per Action), a performance-based model that pays you when a user takes a specific action, like making a purchase or filling out a form.
• CPI (Cost Per Install), a model where publishers are paid when a user installs an app or software.
• CPL (Cost Per Lead), a model rewarding publishers when a user fills out a lead generation form.
• CPO (Cost Per Order), publishers receive payment when a user completes a purchase on an advertiser’s website.

Please note – AdSpyglass supports only the CPM model, so if you choose to work with Adsterra via the AdSpyglass platform, that’s the offer type you’ll work with. 

Traffic Types

This ad network supports all traffic types (desktop, mobile, and tablets)

Adsterra Targeting Options

Adsterra offers a comprehensive range of targeting options to help advertisers run successful campaigns. Here are the targeting options Adsterra provides:

• Device Formats: Target campaigns to specific device models, such as mobile phones, desktops, or tablets.
• OS & Browser + Versions: Targeting based on a specific operating system (Windows, macOS, iOS, Android) and browser (Safari, Chrome, Firefox, etc.), as well as specific OS and browser versions.
• 3G & Wi-Fi Targeting + Carriers: Target traffic worldwide via Wi-Fi or 3G on any mobile carrier.
• Geo & Language Targeting: Target the audience based on their geographical location and language.
• Frequency Caps: Advertisers can choose when and how often to show their ads.
• Budget Caps: Advertisers can set specific hourly/daily/total campaign limits.
• Day & Time Targeting: Advertisers can schedule the exact time and specific days of the week to show the ads.
• IP Targeting: Target mobile and desktop devices based on their physical location.
• Black- & Whitelists: Advertisers can handpick the websites to show (or not to show) their ads on.

Adsterra Payment Rules

Adsterra offers multiple payment methods to its publishers and has specific payment rules. Let’s look at Adsterra’s payment rules closer.

Payment Methods

Adsterra supports several payment options including Bitcoin, PayPal (via Hyperwallet), Tether (ERC20 and TRC20), Wire transfer, and Paxum. 

Each payment system’s fees are detailed on the Payments page in your Adsterra account.

The payment rules are as follows:

The minimum payout amount varies depending on the payment method selected. For Paxum, it is $5, for Bitcoin, PayPal, and Tether, it is $100, and for Wire transfer, it is $1000.

Adsterra processes payments twice a month, specifically on the 1st and 2nd, and on the 16th and 17th of each month, during the hours of 9:00 am to 6:00 pm GMT. If these dates fall on weekends or holidays, AdsTerra’s team will process the payments on the nearest business day.

To withdraw your earnings, you need to meet the minimum payout amount and wait for 2 weeks until the funds are automatically released after the hold period. Make sure to complete your payment information before the payment period to ensure successful processing.

Once you’ve provided all your payment details and reached the minimum payout amount, the payment is automatically scheduled. The payment schedule depends on when the minimum payout amount was reached:

• If you reach the minimum payout between the 1st and 15th of the month, AdsTerra will process the payment on the 1st or 2nd of the next month.
• If the publisher reaches the minimum payout between the 16th and the end of the month, AdsTerra will process the payment on the 16th or 17th of the next month.

If your balance was earned in different periods, AdsTerra will split the payment and pay it in different payment periods.

Adsterra Payment Proof

Here is the payment proof of the Adsterra ad network:

Adsterra Customer Support

Adsterra provides exceptional support to its users. The support team not only helps you optimize your campaigns but also shares valuable insights that can boost profitability right from the start.

The support network consists of multiple channels, including live chat, Skype, email, and extensive help files and guides. Whether you’re new to the platform or managing larger volumes, Adsterra’s team is always available to help and provide assistance.

Terms, Conditions, and Other Notes

AdTerra‘s terms and conditions are designed to maintain the safety and quality of their network. There are requirements for site quality and popularity, for instance:

• Sites must be complete with content. In other words, AdsTerra’s team will reject sites that are under maintenance or unavailable. They will also reject sites with too few posts or too many blank pages.
• The website cannot be overstuffed with advertisements. Sites cannot have 15 or more banners and 5 or more popunders. AdsTerra’s support managers will reject sites identified as popunder or banner farms.

Some sites are not welcome on Adsterra

Adsterra will reject your site if any of the following applies:

• Your website is still under development or has a very limited audience;
• Your website violates third-party rights or laws (such as copyright, trademark, and privacy laws); 
• there is inappropriate content; 
• you promote illegal goods or services, such as human trafficking, weapons, illegal gambling, and other prohibited content. 
• Additionally, Adsterra does not allow the promotion of media that is harmful to minors, body parts or human remains, protected animals or plants, or any other illegal goods, services or transactions.

Adsterra detects any attempts to artificially boost traffic, like using devices, programs, or bots, you may face a ban. They can also reject your site entry for unspecified reasons.

Overall, they prefer sites without illegal content, incomplete information, low-quality content, or anything that could be considered objectionable or offensive.

Note that they do not allow any type of pornographic site, but there are other ad networks out there that do accept this type of site.

Referral Program

Adsterra has a referral program that offers 5% of the revenue generated by the publishers you referred for a lifetime (as long as the publisher remains online, of course). You can attract referrals to them via blogging, social networks, text links, and other options.

CPM Rates

You may compare Adsterra’s CPM rates to Propeller Ads and Hilltop Ads or other ad networks by countries here, including Africa and other regions.

Mainstream CPM rates:

Adsterra mainstream	Popunder CPM	Banner CPM	In-video CPM
France	0.53	0.05	0.33
Germany	1.27	0.62	0.39
USA	1.82	0.32	0.3
Brazil	0.47	0.07	0.03
China	0.94	0.01	—
Indonesia	0.38	0.02	0.02
Bangladesh	0.41	0.0	0.01
India	0.47	0.01	—

Adult CPM rates:

Adsterra Adult	Popunder CPM	Banner CPM	In-video CPM
France	1.21	0.04	0.5
Germany	1.27	0.1	0.66
USA	2.25	0.09	0.67
Brazil	0.47	0.01	0.02
China	0.85	0.01	0.0
Indonesia	0.33	0.02	0.0
Bangladesh	0.25	0.0	0.01
India	0.28	0.03	0.01

Adsterra pros and cons

As any other tool, Adsterra has its pros and cons. 

Pros:

• a wide range of ad formats
• competitive rates and payouts, with a minimum payout amount as low as $5 for certain payment methods
• a user-friendly interface
• a responsive and helpful support team that is available through live chat, email, and Skype
• back URLs are provided for unsold traffic at user’s request

Cons:

• Clear guidelines on eligible content must be followed
• Adsterra is known for a higher risk of ad fraud compared to other networks, potentially affecting earnings and reputation.
• There are concerns about Adsterra’s transparency and communication with publishers, especially regarding payment and ad performance issues.

Final thoughts

Adsterra proves to be a versatile ad network suitable for smaller websites, with no traffic requirements and a low minimum payout of $5, making payments easy and accessible. The platform offers diverse ad formats for desktop and mobile platforms, accommodating various website types. Its broad targeting options ensure ads effectively reach the intended audience.

In summary, Adsterra is a flexible ad network seamlessly integrating with any site.

While it boasts a wide range of ad formats, competitive rates, a user-friendly interface, and responsive customer support, there are notable concerns. Advertisers must adhere to clear content guidelines. Adsterra carries a higher risk of ad fraud, potentially impacting earnings and reputation. Additionally, transparency and communication issues with publishers, especially regarding payments and ad performance, raise concerns.

Maximize your ad network revenue with AdSpyglass

All ad networks have their own advantages and disadvantages, but with AdSpyglass, you can connect to multiple platforms and benefit from each of them. 

Our process is straightforward: we automatically choose the most profitable offers from leading ad networks and showcase ads with the highest CPM on your websites. You have complete transparency over the data we collect, and we switch your ad tags to the most profitable offers automatically. 

These provide three significant advantages:

1. You can experience an income increase of up to 100% automatically.
2. You don’t need to change ad tags, as you manage all your ads (both network ads and your own ads) directly in the AdSpyglass dashboard.
3. You can access comprehensive statistics from all inventory in the AdSpyglass reports, giving you all the data for in-depth analysis and informed decision-making.