Behavioral targeting is the skillful collection of data about your audience for further processing and the creation of more personalized offers for customers.
Such a system is the next step in Internet marketing and allows you to make your advertising campaigns more timely and highly personalized. By analyzing in real-time what actions your customers do or do not do on the Internet, on your website, or the application you get much more information about your target audience and their interests. This way, you can more accurately find customers who are more likely to buy your product or use your services.
There Are Several Data Sources for Behavioral Targeting:
- Interaction with the site. By analyzing information about what your site visitors are looking at and where they click, you can serve them more personalized ads.
- Engagement of the campaign. This metric shows which people have opened your advertisements and emails the most, allowing you to resend emails to those who haven’t opened them yet.Покупательское поведение. Behavioral targeting can help you find out what things potential customers are likely to enjoy.
- Interaction with the application. It has the same essence as the first source, but provides much more information, because clients, installing the application, independently tell you everything from their email to their birthday.
