AdBlock is a headache for webmasters all over the world. If you make quality content and want to make money on it, monetize the website through advertising is the easiest and most logical way. But according to research more than 30% of all internet users now use ad blockers.
It means that one-third of visitors to your website do not generate revenue. The most popular AdBlock app for Chrome is used by more than 60 million people.
AdBlock. The #1 ad blocker with over 200 million downloads. Blocks YouTube, Facebook and ads everywhere else on the web.
According to GlobalWebIndex statistics, the major reason for using AdBlock is too annoying advertising. The most irritating for users are popunders that hide the content, ads that blare music unexpectedly, video auto playback and simple overindulgence – when it’s just too much of ads.
Source: GlobalWebIndex
First of all, you need to take care of your visitors, the website shouldn’t cause the desire to turn on the AdBlock. Ads shouldn’t interfere with content viewing, site navigation or be annoying. Try to make users want to return to your website again and again. At Google Web Tools you can take a look at Ad Experience Report: it is designed to identify ad experiences that are highly annoying to users.
So, if you want to have income from your website, there are some options:
Ask visitors to turn off AdBlock
Many websites use a pop-up screen that appears when AdBlock technology is detected and kindly asks to turn it off. You can be honest and let the visitors know the reason: revenue helps to pay for hosting and create new content. But according to PageFair’s report, 74% of AdBlock users in the U.S. will leave a website that has implemented an AdBlock wall, so this option isn’t very effective.
Sell paid content
In this case, you have to make sure you have enough extra content for paid website versions. You can also sell an Ad-Free Membership, but here you should also analyze your audience: what percentage of visitors come to your website regularly.
Use an Anti-Adblock Script
We have our AntiAdBlock solution that works for popunders. Statistics show that the Anti AdBlock script gives an average increase in impressions of popunders by + 44%, and revenues increase by 29%. The numbers vary by country due to different AdBlock usage.
The convenience of AdSpyglass is that all solutions are located in one panel, from which you can configure mediation, tune advanced settings for triggering popunders and other advertising formats, manage advertising, get independent statistics and turn on Anti AdBlock websites.
Don’t forget that your income depends on the trust and satisfaction of visitors. Improve it by Google-friendly popunder settings and various popunder behavior by country. For example, if you want to increase the rate of visitors from the U.S., set less aggressive advertising for them to increase the number of bookmarks and improve behavioral characteristics. That will increase the time spent on the website and the depth of views, reduce the bounce rate, and as a result get more traffic from the search.
Read also How to Get Started With AdSpyglass’ Pop-Under Solution
Read also AdSpyglass Review for publishers
