A branded keyword is a searched phrase that includes the brand’s name. For example, “ used Apple phones”, “Apple stores nearby”, “Apple computers review”, etc.
Users that search for branded keywords are already aware of the brand and are the most likely to buy. It is very important that your landing pages have relevant branded keywords. Otherwise, some other website might come up at the top results in the searches.
In order to find your best-performing branded keywords, you can use:
- search engine suggestions
- related searches
- queries report in Google Analytics
If you want to make sure that your website comes up first in SERPs for branded keywords, try to:
- include the keywords in the relevant pages
- add site links through “sitemap” in Google Search Console
- add business information (location, category, photos, reviews) in Google My Business
- add review page to the websites and add your social media to rank higher than review websites
- make sure you have questions to the “people also ask” section on Google
- bid on your branded keywords on paid search (competitors often bid on keywords of their competitors to appear higher up the search)
