Call-to-action is also known as CTA is a short phrase that urges the website visitor to complete a specific action such as following the link, submitting the form, discovering more about a product or service, downloading the lead magnet, or making a purchase.
CTA phrases are often placed within the content in order to guide the reader through it and help him make a final decision. CTAs can be also placed on buttons that redirect the user to the needed page. The main rule for creating the CTA button is that it should be clearly visible and easily understandable.
Here are some of the example of CTAs that be used for different purposes:
CTAs encouraging purchase: Shop now! Add to cart!
CTAs encouraging subscription: Join! Subscribe!
CTAs encouraging contact: Don’t hesitate to contact us! Reach out for more information!
CTAs creating urgency: Don’t miss the offer! Over 70,000 people have already joined the community, be the next lucky member!
General CTAs: Learn more! Proceed!
