Click ID is a tracking parameter that identifies when and where a user clicked on the ad, link, or some segment on your website. This tracking can offer room for constant improvement if interpreted and measured right.
All kinds of advertisements are supposed to drive more revenue than the cost of the ad campaign itself. It means that ads should be effective: reach their target audience with as little effort as possible and attract them.
Click ID shows you information on where the user has seen the ad and when they clicked on it. Consequently, you will be able to define:
- what channels drive the most actions
- what creatives work better
- what time is the most effective
- what keywords work the best
It is also a great tool for A/B testing that helps brands to test waters, constantly optimize their campaigns and reach more people with less budget spent.
Therefore, using Click ID makes sense only if you use this data wisely.
