Content is the information passed down to users through text, image, video, audio, or a combination of those.
The content consists of 5 main pillars:
- Information: what information is hiding within the content? What message are you trying to convey?
- Purpose: are you trying to sell, inform, influence the audience? What do you want to make them feel or do?
- Audience: who consumes the content? Who are you creating it for?
- Form: What conveys your message the best: text, visual, audio, or the combination of everything?
- Channel: where does it appear: blog, social media, book, banner on the street?
All these components are connected and influence each other.
There is a strong message going around that content is a king nowadays. It helps if you want to:
- rank higher in SERPs
- increase brand awareness
- increase product awareness
- tell about existing problems and their solution
- drive more sales/conversions
- influence public opinion
- create a community
- retain customers
- advertise
- connect with many people
- create personal brand
- prove your expertise
Overall, there are many things you can do with content nowadays. It is used for personal and corporate goals.
However, the main goal is to create high-quality content that is innovative, thought-provoking, and is delivered well. There are so many content makers nowadays that consumers have become more and more demanding. Mediocre or bad content will not do anymore and you need to work hard on the ideas to catch someone’s attention.
