Disavow is a tool created by Google that can be used when you have many low-quality or spammy backlinks. You can include these links in a tool and Google will ignore them.
This tool is not usually used by blogs, governmental, non-profit, or educational organizations. These types of websites usually do not care about better SEO and depend on organic search. However, commercial websites do fight for better rankings due to cut-throat competition. Either they use link-building schemes or their competitors try to drown them and spam their links on inappropriate websites.
Backlinks become harmful when:
There are too many of them: If too many backlinks are posted in a short period of time, it will be considered as spamming on Google and you may receive a penalty.
Their quality is bad: If backlinks are posted on sketchy websites, the anchor text is irrelevant and the content of the page where the link was posted is irrelevant to the link, it will raise suspicion as well.
So if your backlinks are posted on the websites that you do not want them to appear on or someone is spamming with your backlinks, it is better to disavow them.
In order to disavow links:
- Create the list of links that you want to disavow
- Upload the list to the disavow tool page
