Dynamic tracking allows you to track your investment and results in real-time. Every time that user clicks on an ad, for example, your analysis dashboard is updated immediately. Normal tracking will just serve you stats at the end of the day/week/months, etc.
Ad networks allow tracking different types of data dynamically, for example, money spent, impressions, clicks, conversions, etc.
Dynamic tracking is crucial for analyzing and adjusting your ads as quickly as possible. It allows you to react to your mistakes or shifts in the market before something irreversible happens. You can notice as early as possible that you have placed a too-high bid that eats up your budget. You can realize that this channel is working better than the other and needs more investment urgently. You can define what ad copy works best and use it more often.
You can create a URL for dynamic tracking by adding tracking parameters to the basic URL. In order to check what parameters you need to add, you have to consult your ad network since they may be individual.
