In affiliate marketing, the term “Effective Click Through Rate (CTR)”, also known as “Effective Clicks”, stands for the number of times that a user visits the affiliate site without clicking on an ad. This metric essentially represents the situation of a marketing campaign regarding the specific keyword.
Basically, that’s the number of clicks a site receives from a keyword from both organic traffic and paid traffic, divided by the search volume, which is estimated for a specific period of time.
So, a formula of the effective clicks can be presented as follows:
Effective Click Rate = (Organic Traffic (clicks) + Paid Traffic (clicks)) / Keyword Search Volume
The number of organic clicks can be found in GSC (Google Search Console), and the paid clicks statistics are usually taken from the search query report. However, the keyword search volume rate can slightly vary depending on which service you use to pull up the data. The most effective services for estimating the search volume rate are:
- Keyword Planner Tool by Google ADS
- SEM Rush
- Ahrefs Keywords Explorer
By estimating the effective clicks rate, you can basically discover how many clicks are related to the targeted keyword. Additionally, that method can provide some real insights into the marketing strategy improvement, determine the best ways of getting better clicks statistics and create a strong plan for SEO enhancement.
