Email marketing is about using email as yet another marketing channel to inform customers on the mailing list about new products and sales, retain them, build shoppers’ community, or raise awareness about the brand and its values. The email has become an ultimate communication channel with customers since it is used by everyone on a daily basis, brings a high conversion rate, and does not require a big budget.
The biggest obstacles are growing the mailing list and retaining the customers in the list. Email marketers usually pay great attention to lead magnets, opt-in forms, email lists segmentation, and personalization. It is essential to use email marketing software for better deliverability, easier segmentation, and content creation. The most popular tools are MailChimp, OptiMonster, Sendinblue, and Drip.
