Engagement time refers to the total amount of time that a visitor spends on a website: if the site’s content is useful, captivative and can provide a certain value to the visitors, such a website will have tons of high-quality traffic and better ranking at the SERP. In other words, the engagement time is the average time users spend on your site.
For the websites from multiple industries, as well as for the separate types of page structure and its content, the time on site will be also different. As a rule, the engagement time for landing pages is around 5-30 seconds, some short articles usually have 60-90 seconds, and for long-form content, the time is more than 3 minutes on average.
To check the engagement time for any site or page on it, one of the most simple and easy tools is Google Analytics. Needless to add, that most marketing analysts recommend it as one of the basic tools to use for the site’s progress tracking and strategy improvement.
If you want to increase the engagement time, you should start working on the site’s content (it should be relevant, useful, accessible, and readable for your audience), focus on the specific topics to prove your credibility, and identify the keywords to target on to boost your site’s ranking and get more traffic as a result.
