Pixel is a snippet of code that is located on the affiliate link or on the pages where sales or transactions are generated. When a user clicks somewhere around the pixel, it is fired, meaning the click ID, sale, or transaction is generated. Consequently, marketers can track or receive notifications when the affiliate link was followed or a sale/transaction happened.
Real-Time Bidding (RTB)
Real-time bidding stands for the buying and selling the online ad impressions via online auctions that are held in the time it takes a webpage