Pixel is a snippet of code that is located on the affiliate link or on the pages where sales or transactions are generated. When a user clicks somewhere around the pixel, it is fired, meaning the click ID, sale, or transaction is generated. Consequently, marketers can track or receive notifications when the affiliate link was followed or a sale/transaction happened.
Abandonment
Abandonment happens when a user almost completes an action on the web pages but actually never finishes the process. There are several types of abandonment: