Above the fold is the part of the website that is visible without scrolling down. This upper part gets a lot of attention from website
The life cycle of a transaction is the aggregate name for all the actions that a customer can perform in the interval between the opening
An ad campaign is a set of numerous advertisements that carry the same message but look differently and are shared across different mediums. Ad campaigns
An ad exchange is a marketplace where publishers sell advertising space to advertisers. It works as a real-time auction: publishers provide information about advertising space:
An ad server is a specific technology that decides what ads to show to individual users and where. They also provide analytics to the advertisers
An ad tag is a snippet of code on the publisher’s website that sends a request to the ad server. This request includes information about
Ad verification is a system designed to test and verify adverts to ensure that their ads are displayed on the right websites, in the right
An administrator in content management is the person who keeps the site up and running. In some organizations, administrators are also those who created the
Ads.txt is a text file created by IAB Tech Lab to improve publisher’s transparency and prevent ad fraud. This file contains the names of digital
Abandonment happens when a user almost completes an action on the web pages but actually never finishes the process. There are several types of abandonment:
If you’ve ever wondered about how to set up the AdSpyglass account – this is the most comprehensive article about the configuration of AdSpyglass for
Read the full review of advertising network TrafficBroker for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
Read the full review of advertising network Tube Corporate for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
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