Click fraud is a malicious practice that results in invalid clicks on the ad that is being monetized on a Pay Per Click (PPC) basis.
Click ID is a tracking parameter that identifies when and where a user clicked on the ad, link, or some segment on your website. This
Click-through rate is a percentage of people who did not only see the ad but clicked on it as well. You can calculate CTR by
Clickbait is a link to an article, image, or video with a sensational title. Such titles usually use out-of-context quotes and play with the user’s
Cloaking is a technique where the site shows different content for users and for search engines. For example, a user searches for vacation in Spain.
A CMS or content management system allows non-tech people to manage, edit, upload or create content for the websites. Basically, one can build a website
Comment spam or spomment is a reply to the blog entry, video, image, or question that is irrelevant to the content. This kind of comment
A commission is an amount of money that an affiliate agrees to pay a website for particular actions on the website that relate to the
Content is the information passed down to users through text, image, video, audio, or a combination of those. The content consists of 5 main pillars:
A content farm is a company that purposefully generates large amounts of low-quality text content using the services of hired authors. This is done to
The TES Affiliate Conference, hosted in Prague from September 16-19, is an essential hub for digital marketing and affiliate sector professionals. This gathering is a
Being established in 2008 in New York, Adtelligent is a header bidding management platform that provides holistic demand management and intermediation solutions for publishers. It
Read the full review of advertising network DoublePimp for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
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