A landing page refers to a standalone web page created to get the leads, track the conversions and record various user behavior on it. The
Linear TV is a traditional system in which the person watches a TV program on schedule, while it is broadcast on its original channel. TV
Lightboxes are pop-ups on the site that appear on top of the site, blocking some of the content on the page. When the popup appears,
Lifetime value (or LTV) is the amount of money the customer will spend on your brand throughout their lifetime. This metric is one of the
Lead is a person who is willing to share their personal information (name, email address, phone number, etc.) with the product or service provider. Oftentimes
Lazy loading is a strategy used by web developers to detect the non-critical site resources that can be loaded on demand. This technique can significantly
The launch is action after which the site becomes visible to all Internet users. Before launching a website, everything must be thought out to the
Latent semantic indexing (LSI) is used by search engines to identify how keywords work together with content to mean the same things. However, this method
“Last-click” is a marketing term that refers to the conversions for which the traffic channel has been the last one user interacted with before the
The TES Affiliate Conference, hosted in Prague from September 16-19, is an essential hub for digital marketing and affiliate sector professionals. This gathering is a
Being established in 2008 in New York, Adtelligent is a header bidding management platform that provides holistic demand management and intermediation solutions for publishers. It
Read the full review of advertising network DoublePimp for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
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