AdSpyglass Webmaster’s Glossary

We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies

Search terms by alphabet

Crawl Error

Crawl error is an error that occurs when search engines bots (crawlers) can not reach your page or pages.  There are two types of crawl

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Crawling

 Crawling refers to the process in which a program or bot (such as search engine bots) browse through the web, starting from known websites in

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Creative

Creative is a form in which advertising appears, the ad itself. It can be an image, a video, simple text, or audio.  Creative is an

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Cross-Channel

Cross-channel means reaching an audience on different channels: social media, other websites, blogs, email, streets, apps, etc. At the same time, the nature of the

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CSS

CSS stands for Cascading Style Sheets, a language used for the easy designing of web pages.  With CSS, developers can create the appealing visual part

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CSV file

CSV file refers to a comma-separated values file that can be saved in the form of a table. Initially, it is a plain text file.

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Daily Budget

Daily budget is a marketing term that is used in regards to Pay Per Click campaigns and refers to an average maximum amount of money

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Deep Linking

Deep linking is a link that sends website visitors directly to a product page or an app rather than the homepage of an eCommerce store

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Deindex

Deindex is to remove the page from search results. It can be done by both webmaster and Google.  Google deindexes pages in these cases: page

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