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AdSpyglass Webmaster’s Glossary

We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies

Search terms by alphabet

Demand Side Platform (DSP)

A demand-side platform (DSP) is software that advertisers use to buy videos, search, and mobile ads from the marketplace where publishers list their advertising inventory.

Demographics

Demographics is a study of a group of people based on divisions by age, race, and gender. Demographic data includes criteria such as income, employment,

Direct Buy

Direct Buy is an appeal directly to the publisher with whom you plan to broadcast your ad, and negotiations directly with the advertising department. Pros

Directory

Directory or web directory is a website with a categorized list of websites that are created by human editors. Editors usually categorize websites by subjects,

Disavow

Disavow is a tool created by Google that can be used when you have many low-quality or spammy backlinks. You can include these links in

Disclosure

Disclosure is a short notice next to an ad promoting an advertiser’s product that reveals the fact that the webmaster is affiliated with the advertiser

Display Advertising

Display advertising is a form of digital advertising that combines text, visual elements, and clickability. Therefore, an Internet user sees some image with text and

Dofollow Links

If a website backlinks to another website and allows search engines to follow this link, it is a dofollow link. These links matter to the

Domain Authority

Domain authority is a ranking score that predicts the likelihood of a website to rank on the SERPs. The concept was first introduced by Moz.

Doorway Page

A doorway page is a page that is created to rank well and has no other purpose than redirecting users to the main content. Such

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