We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies
In affiliate marketing, the term “Effective Click Through Rate (CTR)”, also known as “Effective Clicks”, stands for the number of times that a user visits
Effective Cost Per Mile, also known as eCPM is an affiliate marketing term that measures the overall revenue, which is generated from various marketing channels.
Electronic funds transfer (ETF) is the transfer of money from one bank account to the other through electronic means over a network. To complete an
Email Link (Mailto Link) are links on websites that lead the user to a specified email address. The client clicks on one of the mailto
Email marketing is about using email as yet another marketing channel to inform customers on the mailing list about new products and sales, retain them,
Engagement in marketing means user interaction with web pages and content. Metrics help businesses understand how well their website and content are performing and how
Engagement time refers to the total amount of time that a visitor spends on a website: if the site’s content is useful, captivative and can
The event date is a term that denotes the set day or time at which a successful transaction was made on the site. This metric
Evercookie stands for a JavaScript application programming interface that forms highly persistent cookies in a browser to identify a client, even after the cookies (standard
The featured snippet has position zero in search results and it is a text box with a quick answer to the question. The snippet of
The TES Affiliate Conference, hosted in Prague from September 16-19, is an essential hub for digital marketing and affiliate sector professionals. This gathering is a
Being established in 2008 in New York, Adtelligent is a header bidding management platform that provides holistic demand management and intermediation solutions for publishers. It
Read the full review of advertising network DoublePimp for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
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