We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies
Feeder sites are all sorts of web pages, blogs, or forums, the main purpose of which is to direct the flow of customers to the
Fill rate is a term that refers to the number of ads served divided by the number of ads requested. For example, if you requested
Findability is the ease required to find, locate, or retrieve content or information on a website. There are two ways to measure and discuss findability:
Pixel is a snippet of code that is located on the affiliate link or on the pages where sales or transactions are generated. When a
First-Party Data is information that the owner of the Internet resource collects directly from the audience. This includes data about the actions and interests of
A flat rate or flat deal is a bidding option in an ad campaign in which advertisers and publishers agree on a fixed price to
In affiliate marketing, the term Floor CPM stands for the minimum possible cost per impression the publisher agrees to sell the ads inventory for one
A framework is a kind of software designed and used by engineers and programmers to provide the most functional, versatile, robust, and efficient tools for
Frequency capping is an act of limiting the number of times that one user will see the ad during a given period of time. If
The front end is a part of the website that users interact with, including menus, designs, fonts, images, etc. It is built with three programming
The TES Affiliate Conference, hosted in Prague from September 16-19, is an essential hub for digital marketing and affiliate sector professionals. This gathering is a
Being established in 2008 in New York, Adtelligent is a header bidding management platform that provides holistic demand management and intermediation solutions for publishers. It
Read the full review of advertising network DoublePimp for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
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