We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies
FTP or File Transfer Protocol is a term that stands for the list of rules that govern how computers transfer the files between the systems
GDPR stands for General Data Protection Regulation. It is a legal guideline about collecting and processing of personal information of EU citizens. The Regulation was
GEO target allows marketers to target consumers from a specific location. It allows companies to segment their users, avoid wasting money on advertising in unprofitable
Golang, or Go, is a programming language that was found in 2009 by Google. Go supports type security, dynamic data entry, and includes a rich
Google Analytics is a free tool provided by Google that helps website owners analyze their websites. More specifically, it helps owners to: learn more about
Google bombing is an SEO technique to make a web page rank first on the SERP for a negative or controversial phrase. It is a
Google Dance is a slang term for the behavior of the Google search engine where identical search terms can show different search results. This is
Google Hummingbird is the search platform that Google introduced in 2013, which focuses on the meaning behind each word. Unlike previous updates before it, Hummingbird
Google Panda Algorithm was introduced back in 2011 to filter out low-quality and spammy web pages and content farms specifically. While it is easy for
Google RankBrain is one of the most important factors in the ranking algorithm of web resources in the Google search engine. The term is the
The TES Affiliate Conference, hosted in Prague from September 16-19, is an essential hub for digital marketing and affiliate sector professionals. This gathering is a
Being established in 2008 in New York, Adtelligent is a header bidding management platform that provides holistic demand management and intermediation solutions for publishers. It
Read the full review of advertising network DoublePimp for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
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