We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies
Header bidding means that publishers can offer ad space to numerous supply-side platforms (SSP) or ad exchanges at the same time. Before that, there was
Heading tags (shorter – the tags from H1 to H6) are the specific tags that help writers and programmers to separate the content into different
Hidden Text is the text placed on a web page in such a way that it is impossible or very difficult to read. Such text
The Hilltop algorithm was adopted by Google in 2003 and its main goal is to find expert pages. Expert pages publish content on a specific
Hit stands for any request to a web server that generates each time a visitor downloads a page, opens a hyperlink, browses a graphic, or
Hyperlink Induced Topic Search (HITS) algorithm is used for link analysis. It discovers web pages and ranks them based on their relevance to a search
Hosting providers are major IT companies hosting and powering the millions of sites available on the internet. Hosting providers are responsible for building and delivering
The HTML Sitemap is a static HTML page that lists links to all the main pages of any site. This format is mainly focused on
HTTP or HyperText Transfer Protocol is a widespread data transfer protocol originally created for the transmission of hypertext documents (which means the documents that may
HTPS or HyperText Transfer Protocol Secure stands for a secure data transfer protocol, which supports TLS / SSL encryption technology and as a result is
The TES Affiliate Conference, hosted in Prague from September 16-19, is an essential hub for digital marketing and affiliate sector professionals. This gathering is a
Being established in 2008 in New York, Adtelligent is a header bidding management platform that provides holistic demand management and intermediation solutions for publishers. It
Read the full review of advertising network DoublePimp for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
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