We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies
A Hub Page is an authoritative central resource, usually, a page, related to a certain topic or keyword, it’s always updated and links out to
The IAB (The Interactive Advertising Bureau) is an advertising organization dedicated to setting advertising industry standards, conducting research, and providing legal support. The IAB represents
iFrame is short for Inline Frame and it allows websites to show the piece of content from another website on the page. Basically, it is
Image size is a term that describes the height and width of the image in pixels. In computer development, the image size has an important
Impression indicates the number of times the particular ads have shown up on a site during the users’ visit. Basically, the ads are usually displayed
In-app advertising is an affiliate marketing term that indicates the various types of ads (such as mobile apps, banners, videos, etc.) that are shown up
In-house is a term for a situation when the marketing process in a company is exclusively handled by its employees. Sometimes third parties are involved
In-page push advertisements are banner-like ads similar to push notifications. But unlike the traditional push ads, the in-page format is displayed directly on the publisher’s
In affiliate marketing, the term “in-stream video” stands for the type of ads shown before, during, or after any other online performance, such as site
In-video (instream video) ads are the ads that appear within the video content in a video player. These video ads can appear at the beginning
The TES Affiliate Conference, hosted in Prague from September 16-19, is an essential hub for digital marketing and affiliate sector professionals. This gathering is a
Being established in 2008 in New York, Adtelligent is a header bidding management platform that provides holistic demand management and intermediation solutions for publishers. It
Read the full review of advertising network DoublePimp for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
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