AdSpyglass Webmaster’s Glossary

We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies

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Hub Page

A Hub Page is an authoritative central resource, usually, a page, related to a certain topic or keyword, it’s always updated and links out to

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IAB

The IAB (The Interactive Advertising Bureau) is an advertising organization dedicated to setting advertising industry standards, conducting research, and providing legal support. The IAB represents

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iFrame

iFrame is short for Inline Frame and it allows websites to show the piece of content from another website on the page. Basically, it is

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Image Size

Image size is a term that describes the height and width of the image in pixels.  In computer development, the image size has an important

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Impression

Impression indicates the number of times the particular ads have shown up on a site during the users’ visit. Basically, the ads are usually displayed

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In-App Advertising

In-app advertising is an affiliate marketing term that indicates the various types of ads (such as mobile apps, banners, videos, etc.) that are shown up

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In-House

In-house is a term for a situation when the marketing process in a company is exclusively handled by its employees. Sometimes third parties are involved

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In-page Push Ads

In-page push advertisements are banner-like ads similar to push notifications. But unlike the traditional push ads, the in-page format is displayed directly on the publisher’s

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In-Stream Video

In affiliate marketing, the term “in-stream video” stands for the type of ads shown before, during, or after any other online performance, such as site

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