We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies
The term “Inbound Link” stands for a link that comes from another site to your own site and is opposite to the outbound links –
The term “incentive affiliate” refers to the affiliates that enable getting the expected end-user action by offering them an incentive. In other words, the incentivized
That’s a commission rate that is paid out to the partners for the incentives and is issued for the valuable actions stated in the affiliate
Independent Agency is a business that creates, processes, and promotes advertisements for clients. An independent agency is opposed to an In-house agency and does not
An indexed page is a specific page that was discovered and scanned by a crawler and has been added to the search engine index. After
The term “Information Architecture” or IA refers to organizing, structuring, and labeling a certain content so it can provide maximum effectiveness and comfort to the
Information retrieval or IR is software that analyzes, organizes, stores information, and gives out relevant documents based on keywords. It works particularly well with texts.
In affiliate marketing, the term “Integration methods” refers to integrating the link from an affiliate site into a publisher’s website. The so-called integration is a
Internal linking is a strategy that implies using the hyperlinks that target the same domain as the site’s domain that the link exists on. In
An interstitial ad is an interactive, full-screen ad covering the site’s whole interface or app hosting them. These ads are shown in-between the website or
The TES Affiliate Conference, hosted in Prague from September 16-19, is an essential hub for digital marketing and affiliate sector professionals. This gathering is a
Being established in 2008 in New York, Adtelligent is a header bidding management platform that provides holistic demand management and intermediation solutions for publishers. It
Read the full review of advertising network DoublePimp for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
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