AdSpyglass

AdSpyglass Webmaster’s Glossary

We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies

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Administrator

An administrator in content management is the person who keeps the site up and running. In some organizations, administrators are also those who created the

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Ads.txt

Ads.txt is a text file created by IAB Tech Lab to improve publisher’s transparency and prevent ad fraud. This file contains the names of digital

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AdSense

AdSense is a simple advertising model in which publishers get paid for displaying ads next to their online content. AdSense shows ads that are engaging

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Adtech

Adtech is a collection of technologies related to advertising. This term combines the tools and software for advertising agencies that they use in their advertising

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Advertisement

Advertisement (or ad for short) promoted products, brands, or services. It comes in different forms: text, image, GIF, videos, or even small games.  Every advertisement

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Advertiser

An advertiser is an entrepreneur or commercial company that sells a product or service and seeks partners who would promote their brand in exchange for

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Adware

Adware is software that shows unwanted ads. Adware does not aim to break the device but it is quite harmful in other ways: Ad Spam

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AdWords

AdWords is a special platform introduced to manage pay-per-click advertising on Google. Google offers two types of ads: Google Search Network Every time a user

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Affiliate Link

An affiliate link is a URL assigned to affiliates, contains their ID or username, and is published on the affiliate’s website. The main purpose of

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Affiliate Manager

An affiliate manager is a person who is responsible for the management of an affiliate program on behalf of an advertiser. Their key responsibilities include:

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See the full list of our partner networks with auto-import support: 

  • tshop
  • tubecorporate
  • buymedia
  • ero
  • juicy
  • mobiteasy
  • adnium
  • hilltopads
  • trafficforce
  • propellerads
  • exo
  • trafficstars
  • clickaine
  • traffichunt
  • popads
  • popmyads
  • royalads
  • popcash
  • trafficstars