We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies
An administrator in content management is the person who keeps the site up and running. In some organizations, administrators are also those who created the
Ads.txt is a text file created by IAB Tech Lab to improve publisher’s transparency and prevent ad fraud. This file contains the names of digital
AdSense is a simple advertising model in which publishers get paid for displaying ads next to their online content. AdSense shows ads that are engaging
Adtech is a collection of technologies related to advertising. This term combines the tools and software for advertising agencies that they use in their advertising
Advertisement (or ad for short) promoted products, brands, or services. It comes in different forms: text, image, GIF, videos, or even small games. Every advertisement
An advertiser is an entrepreneur or commercial company that sells a product or service and seeks partners who would promote their brand in exchange for
Adware is software that shows unwanted ads. Adware does not aim to break the device but it is quite harmful in other ways: Ad Spam
AdWords is a special platform introduced to manage pay-per-click advertising on Google. Google offers two types of ads: Google Search Network Every time a user
An affiliate link is a URL assigned to affiliates, contains their ID or username, and is published on the affiliate’s website. The main purpose of
An affiliate manager is a person who is responsible for the management of an affiliate program on behalf of an advertiser. Their key responsibilities include:
The TES Affiliate Conference, hosted in Prague from September 16-19, is an essential hub for digital marketing and affiliate sector professionals. This gathering is a
Being established in 2008 in New York, Adtelligent is a header bidding management platform that provides holistic demand management and intermediation solutions for publishers. It
Read the full review of advertising network DoublePimp for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
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