We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies
In affiliate marketing, the term “inventory” stands for the set of different tools and various Internet assets used for advertisement and promotion purposes. Simply put,
IP (Internet Protocol) address is an address you use to send requests and get responses on the Internet. An IP address is influenced by your
The item-based commission is a type of commission in which a publisher agrees on commission rates with the affiliates based on individual products rather than
Java Script is a text-based programming language that is used to dynamically insert various elements on websites, including different pieces of content, internal and external
A joint venture (JV) is a form of a business partnership, in which two or more business owners or companies are engaged in a particular
JPG is a type of image file format that is widely used by most websites. It is a compressed image format that contains digital images
jQuery is a JavaScript library that is designed to make coding websites easier. There are many repetitive tasks that developers have to code. jQuery has
A keyword is a word or phrase that resembles the main idea of the search, content, or website the most accurately. For example, if you
Keyword cannibalization occurs when many pages within the website have the same keywords. For example, if you use keywords “piano”, “digital piano” on every page
Keyword density, also known as keyword frequency, is a ratio between the number of keywords and overall word count, how often keywords come up on
The TES Affiliate Conference, hosted in Prague from September 16-19, is an essential hub for digital marketing and affiliate sector professionals. This gathering is a
Being established in 2008 in New York, Adtelligent is a header bidding management platform that provides holistic demand management and intermediation solutions for publishers. It
Read the full review of advertising network DoublePimp for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
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