We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies
A keyword link is a clickable link, the anchor text (the clickable text of a hyperlink) of which contains keywords. The keyword links are traditionally
Keyword research is a process that marketers use to understand their target audience’s language when they search the internet for their content, products, or services.
The keyword stuffing refers to the kind of the Black-hat SEO method that implies loading a page with the list of keywords or numbers to
The Knowledge Graph is the knowledge base Google uses to improve the quality of its search engine. This technology is based on semantic science and
A knowledge panel is an information box that appears on Google when a user searches for an entity (organization, things, people, or places) in Google’s
KPI or Key Performance Indicator is a type of performance measurement that is used for estimating the progress made towards a specific goal in the
Kubernetes stands for a portable, open-source extensible platform, targeted at managing the containerized workloads and services, that can be adapted to both declarative configuration and
A landing page refers to a standalone web page created to get the leads, track the conversions and record various user behavior on it. The
“Last-click” is a marketing term that refers to the conversions for which the traffic channel has been the last one user interacted with before the
Latent semantic indexing (LSI) is used by search engines to identify how keywords work together with content to mean the same things. However, this method
The TES Affiliate Conference, hosted in Prague from September 16-19, is an essential hub for digital marketing and affiliate sector professionals. This gathering is a
Being established in 2008 in New York, Adtelligent is a header bidding management platform that provides holistic demand management and intermediation solutions for publishers. It
Read the full review of advertising network DoublePimp for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
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