We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies
The launch is action after which the site becomes visible to all Internet users. Before launching a website, everything must be thought out to the
Lazy loading is a strategy used by web developers to detect the non-critical site resources that can be loaded on demand. This technique can significantly
Lead is a person who is willing to share their personal information (name, email address, phone number, etc.) with the product or service provider. Oftentimes
Lifetime value (or LTV) is the amount of money the customer will spend on your brand throughout their lifetime. This metric is one of the
Lightboxes are pop-ups on the site that appear on top of the site, blocking some of the content on the page. When the popup appears,
Linear TV is a traditional system in which the person watches a TV program on schedule, while it is broadcast on its original channel. TV
“Link Bait” refers to the process of content creation targeted on attracting the backlinks. Typically, the link bait is used in the provocative type of
Link building is about getting links to your website published on other relevant and respected websites. Links can be published deliberately, meaning that you have
Link cloaking is a technique used to disguise an affiliate link URL given for an affiliate marketing program to cover up the affiliate’s identity and
Link equity refers to one of the basic search engine ranking factors that are based on the thesis that certain links pass their value and
The TES Affiliate Conference, hosted in Prague from September 16-19, is an essential hub for digital marketing and affiliate sector professionals. This gathering is a
Being established in 2008 in New York, Adtelligent is a header bidding management platform that provides holistic demand management and intermediation solutions for publishers. It
Read the full review of advertising network DoublePimp for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
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