AdSpyglass Webmaster’s Glossary

We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies

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Link Farm

“Link farm” is a site or group of websites created to boost another website’s ranking by linking to it from different pages in the so-called

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Link Profile

A link profile is an SEO term that refers to the inbound links pointing to a site, and its main characteristics. However, the other components

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Link Velocity

Link velocity refers to the SEO metrics that define the rate at which others are adding the backlinks to your site over a certain period

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Long-Tail Keyword

Long-tail keywords are keywords or better said key phrases that consist of 3 or more words. They are more specific and will probably attract fewer

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Loyalty Affiliates

In affiliate marketing, loyalty affiliate is the process when the users are motivated to perform a certain action on the affiliate’s website and create a

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Manual Action

Manual action is the SEO term that refers to a penalty imposed by the search engines for violating the webmaster guidelines. As a rule, most

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Manual Approval

There are two primary ways for affiliate entry to be approved. One is through automatic approval, and the other is via manual approval. Manual approval

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Media Buying

Media buying is a marketing strategy of purchasing the ad space to deliver and promote the messages to a website audience. In affiliate marketing, this

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Media Cost

Media cost is the price of all impressions, clicks, and activities during a certain period of time, based on the schedule and pricing info estimated

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