We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies
Off-page SEO stands for all the methods you and other people do away from the site to increase the page’s SERP rankings. This type of
Offer refers to the agreement of a brand (which in affiliate marketing is also known as an advertiser) to pay a commission for the business
On-page SEO refers to activities on a website aimed at optimizing the content of a webpage. It includes the HTML source code and the written
Open source is a term used to refer to something that many people can share and modify because of its publicly accessible design. This term
OpenRTB is a standard that was created by the IAB. It was created to create a universal language that all people participating in the auction
Opt-In is a term that refers to an individual who gives a company permission to use data that the company has collected in or about
Opt-out is a term that is the opposite of the opt-in term. If the user, for some reason, decided to opt-out, this means that he
Organic search is search results that appear without paid advertisement influence. They are ranked by search engines based on a variety of metrics such as
Organic traffic points out the site’s visitors that land on a website from unpaid sources, that is why it’s also called “free traffic”. It comes
An orphan page is a page that is not linked to any section of your site so that users cannot find it on your site.
The TES Affiliate Conference, hosted in Prague from September 16-19, is an essential hub for digital marketing and affiliate sector professionals. This gathering is a
Being established in 2008 in New York, Adtelligent is a header bidding management platform that provides holistic demand management and intermediation solutions for publishers. It
Read the full review of advertising network DoublePimp for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
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