AdSpyglass Webmaster’s Glossary

We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies

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Outbound Link

Outbound links (also known as external links) are those that link to the external site on your page or website and are opposite of the

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Outstream Video

An outstream video is a form of advertising that uses a large-format video player which appears among the page’s content and plays a video ad

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Overlay

An overlay ad is an overlay-player widget that is placed over a video player. It is a fully customizable overlay player that will show video

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Page Authority

Page authority refers to the total score that indicates the possible SERP position of your page. As a rule, it is based on the score

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Page Speed

Page speed (also known as page load time) stands for the average amount of time needed for a page to fully load the content published

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PageRank

PageRank (PR) is a reference ranking algorithm based on calculating the weight of a page by estimating the importance of the documents referring to it

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Pageview

Pageview, also known as page view hit, page tracking hit, is a metric that refers to the page’s loading (or reloading) request in a browser.

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Paid Search

Paid search are search results that appear at the top of the search engine results page (SERP) and are marked as either “ad” or “sponsored”.

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Parallax Scrolling

Parallax scrolling is a technique in website design in which both foreground and background are moving. However, the foreground is moving at a faster pace

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