We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies
Out-stream advertising refers to the type of mobile-specific ads that can reach potential customers on the partner sites. The main goal of its use is
Outbound links (also known as external links) are those that link to the external site on your page or website and are opposite of the
An outstream video is a form of advertising that uses a large-format video player which appears among the page’s content and plays a video ad
An overlay ad is an overlay-player widget that is placed over a video player. It is a fully customizable overlay player that will show video
Page authority refers to the total score that indicates the possible SERP position of your page. As a rule, it is based on the score
Page speed (also known as page load time) stands for the average amount of time needed for a page to fully load the content published
PageRank (PR) is a reference ranking algorithm based on calculating the weight of a page by estimating the importance of the documents referring to it
Pageview, also known as page view hit, page tracking hit, is a metric that refers to the page’s loading (or reloading) request in a browser.
Paid search are search results that appear at the top of the search engine results page (SERP) and are marked as either “ad” or “sponsored”.
Parallax scrolling is a technique in website design in which both foreground and background are moving. However, the foreground is moving at a faster pace
The TES Affiliate Conference, hosted in Prague from September 16-19, is an essential hub for digital marketing and affiliate sector professionals. This gathering is a
Being established in 2008 in New York, Adtelligent is a header bidding management platform that provides holistic demand management and intermediation solutions for publishers. It
Read the full review of advertising network DoublePimp for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
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