AdSpyglass Webmaster’s Glossary

We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies

Search terms by alphabet

Pay Bump

In affiliate marketing, a pay bump refers to the extra sum of money added to the normal salary of the agents. It is usually used

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Payment Threshold

A payment threshold is the minimum amount of commission an affiliate has to earn before triggering their payment from affiliate programs. There are two main

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Payout

Payout is a term that the revenue got per one sale or conversion. Once the affiliate partnership is set, your affiliates will earn the commissions

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PBN

PBN or Private Blog Networks refer to the network of sites used by a website owner to link out from to boost the rankings of

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PDF

PDF stands for “Portable Document Format”. PDF is a certain file format that is designed to present documents on various devices or platforms. This format

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Performance Incentives

Performance Incentives, also known as “pay for performance”, are payments usually made for specific results that have been achieved in the work, and not just

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Personalization

Personalization refers to the adapting of an experience or communication based on the insights companies have learned about their campaign performance and customers as well.

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PHP

PHP stands for “Hypertext Preprocessor”, and is a widely used open source general-purpose scripting language. In other words, this is a programming language specifically designed

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Piracy

Piracy is the term that is related to search engines’ aim to detect the content that violates the copyright by reducing the organic search rankings

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