We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies
A plugin is a specific software installed on a program and is enhancing its capabilities. For instance, to play a video on a website, your
PNG stands for “Portable Graphics Format” and refers to one of the most frequently used uncompressed raster image formats on the web. It was mainly
Pogo-sticking stands for the process when search engine users visit several different sites via a search engine results page in order to find the result
Pop up is an easy-to-see small window that appears as soon as you open the site’s webpage, and refers to basic elements of a site’s
Pop-Under is an ad format, usually presented in the form of a pop-up banner, it automatically appears when you open sites. However, unlike the traditional
Postback URL is an invisible link moving from one server to another, therefore, it is often called Server-to-Server (S2S). There are two parties connected: the
PPC affiliates are affiliates who send traffic to a brand’s website and get paid for every click on the affiliate link. Other affiliates may get
A pre-roll ad is a video ad that automatically plays before the video a user intended to watch on an online video platform. These ads
Prebid.js. is an open-source, header bidding platform for the web. Prebid.js is the WordPress analog for header bidding. It includes more than 150 demand sources
Prelander is a type of lander that is displayed before the typical offer landing page. It is a great promotion tool used for convincing people
The TES Affiliate Conference, hosted in Prague from September 16-19, is an essential hub for digital marketing and affiliate sector professionals. This gathering is a
Being established in 2008 in New York, Adtelligent is a header bidding management platform that provides holistic demand management and intermediation solutions for publishers. It
Read the full review of advertising network DoublePimp for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
Increase your website profit by +100% with AdSpyglass
Over 9’000 websites are already enjoying the benefits of the AdSpyglass Mediation system. Curious to try?
Register at AdSpyglass to get started.
Link your Ad Networks, import your ad feeds and get AdSpyglass code for your website.
See how Ad Networks compete with each other for every single ad impression and sell your traffic at the highest rate.
See the full list of our partner networks with auto-import support: