We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies
Affiliate marketing is a set of activities undertaken by owners of websites or other digital mediums to promote a product or service produced by another
An affiliate program is a program where an advertiser pays another website (affiliate) to send traffic to their website through links. Affiliates receive money based
Affiliate tracking is the process of tracking the performance of an affiliate program. In order to set up the tracking process, advertisers do the following:
Agency trading desk (ATD) is either software or a set of services that connects advertisers and publishers. It helps advertisers to plan ad campaigns, reach
An aggregator is a site that pulls information from all the possible sources in one place. It can be done manually and include only the
AJAX stands for Asynchronous JavaScript And XML and is not an individual programming language but a set of web development techniques for building user interfaces
Alexa Rank is a ranking tool that ranks websites based on their popularity. It takes into account average daily unique visitors and pageviews in the
The algorithm in SEO means complex software used by search engines to estimate a website’s significance to a search result. There are hundreds of websites
An alt tag is an alternative text for images so that search engines and people with visual impairment can understand what is on the picture.
Analytics is a process of interpreting and communicating data. Without analytics, data accumulation will make no sense since we would be not able to put
The TES Affiliate Conference, hosted in Prague from September 16-19, is an essential hub for digital marketing and affiliate sector professionals. This gathering is a
Being established in 2008 in New York, Adtelligent is a header bidding management platform that provides holistic demand management and intermediation solutions for publishers. It
Read the full review of advertising network DoublePimp for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
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