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AdSpyglass Webmaster’s Glossary

We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies

Search terms by alphabet

Private Marketplace

Private Marketplace is a widely popular notion in digital advertising that means a real-time auction model of buying. The professional publishers offer their creations and

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Profit

Profit is the sum of money you gain from your sales after having paid all expenses for a certain period. When there is an income

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Programmatic Advertising

Programmatic advertising is an automated buying and selling of online advertising. So to say it is real-time bidding. Ads were usually sold manually, which is

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Publisher

A publisher is an individual or a company responsible for content publication on a website. They are also known as affiliates who host affiliate links

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Quality Content

Quality content helps businesses achieve their marketing goals, which may be getting top search ranking, driving organic traffic, generating leads, getting social shares, etc. Quality

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Quality Link

Quality link stands for the inbound link that comes from the relevant, trusted, or authoritative site. Such links are a green light for the search

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Query

A query stands for a certain question or phrase used for getting and validating the information. In the digital technology industry, a query (also known

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