We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies
Registrar is the company licensed to provide domain name registration services and sell TLDs (top-level domains). It also assigns IP addresses for the domain names.
Relevance is a term that defines how search engines measure how closely related the content of a web page is aligned to match the context
Reputation management refers to influencing how and what people think of an organization or brand when they view them online. To put it plainly, a
Resolution is a metric used to describe the display capabilities of a computer or mobile device. Every screen has a specific resolution, meaning the number
Responsive design is an approach to web design that uses CSS and HTML to automatically enlarge, shrink, or resize a website to look good on
Retargeting is a process of redirecting a user to the site they visited previously in order to increase the conversion rates and deliver customized advertising.
Snippets are search results in Google that provide a snippet of the page’s content. They help users to identify whether the page will be actually
ROAS stands for “Return on Ad Spend” is a term for one of the most popular financial metrics in the digital marketing world. In general,
Robots.txt is a term for a set of instructions that apply to bots. This file is one of the components of almost all websites. Robots.txt
Run of Network advertising is when a publisher allows adverts to target every available advert inventory within its network of websites. This implies that if
The TES Affiliate Conference, hosted in Prague from September 16-19, is an essential hub for digital marketing and affiliate sector professionals. This gathering is a
Being established in 2008 in New York, Adtelligent is a header bidding management platform that provides holistic demand management and intermediation solutions for publishers. It
Read the full review of advertising network DoublePimp for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
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