We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies
The meaning of the term “Root Domain” is different depending on whether you refer to the internet in general or your website. In technical terms,
S2S Tracking is a term that refers to a tracking method that is based on sending back messages from the advertisers’ system to partner software
Scatter advertising refers to a method of advertising television networks use to sell commercial air time to advert agencies and advertisers. With this method, television
Schema are HTML tags (Structured data) for code in websites that create enhanced descriptions in search results. Search engines like Google, Yahoo, and Bing, agreed
Scrape is a technique that is used to copy the content or specific information from a site. This process is carried out using a computer
Scrollable pages are pages on the site that contain more information than can be reflected on the screen. Access to information that does not fit
It refers to a system whose function is to systematically search the World Wide Web for specific information. The information search engines look for is
Search engine marketing refers to a practice in digital marketing in which businesses use paid ads that appear on SERPs. In SEM, advertisers bid on
Search Engine Optimization(SEO) is the process of improving a website to increase its visibility on search engines whenever people search for products or services related
A search engine result page (SERP) is a page showing a list of results that search engines return as a response to a search query
The TES Affiliate Conference, hosted in Prague from September 16-19, is an essential hub for digital marketing and affiliate sector professionals. This gathering is a
Being established in 2008 in New York, Adtelligent is a header bidding management platform that provides holistic demand management and intermediation solutions for publishers. It
Read the full review of advertising network DoublePimp for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
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