We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies
Search history, also known as web browsing history or internet history, refers to a tool or resource in a search engine that tracks the websites
Search policy guides stand for the certain guidelines agreed by the advertiser and publisher to indicate the exact strategies and policies the publisher can employ
Second-party deter refers to first-party data that website owners or data management platforms (DMPs) accumulate and resell to marketers, who use the data for running
Basically, a second-price auction means that the highest bidder in an auction pays one cent higher than the second-highest bidder. For example, suppose two advertisers
SEO affiliates are the partners who offer their ads products or services using search engine optimization (or SEO) strategies. SEO plays an essential role in
When designing and developing your website, one of the important things you need to consider is that you have to measure its performance properly. By
Single Opt-in (SOI) refers to a subscription process where you add a new email address to your mailing list without requiring the email address owner
Site structure refers to the way you organize your website’s content. Most websites contain various related topics that are presented on pages and posts. Site
SKU stands for Stock Keeping Unit and means a specific code that is assigned to each product. The main aim of it is to understand
A skyscraper is defined as an online ad that is significantly taller than a vertical banner with dimensions 120×240. Skyscraper ads are known for being
The TES Affiliate Conference, hosted in Prague from September 16-19, is an essential hub for digital marketing and affiliate sector professionals. This gathering is a
Being established in 2008 in New York, Adtelligent is a header bidding management platform that provides holistic demand management and intermediation solutions for publishers. It
Read the full review of advertising network DoublePimp for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
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