We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies
Subdomains are part of the top domain but are mostly considered to be third-level domains. It is a part of a website, but search engines
A supply-side platform (SSP) is used to market advertising in an automated way. It is a software publishers use to sell videos and ads online.
Sweepstakes refers to lead generation, marketing, or consumer sales promotion offers where participants compete for the chance to win prizes. In exchange for the prize,
Targeting is one of the most effective marketing methods which involves determining the target audience of a particular product or service to further reinforce the
Taxonomy is all about categorizing and organizing a website to maximize content search capabilities and help users find the information they need. Users do not
The template is a file that is used to create a consistent and unique website design. Typically, templates are used in conjunction with a CMS
Third-party data is the data that is purchased from external sources of information by companies for their advertising campaigns. In such a case, the entities
Third-Party tracking is a practice by which trackers (mostly invisible) installed by a particular website collect data from the users of that website. It is
Time on page signalizes how long a visitor spends on a particular page. Bounce rate is unlikely to tell you how well the content is
A token is a dynamically generated variable provided by a network of paid traffic such as ExoClick, Traffic Junky, Ero-Advertising, and others. Typically, these tokens
The TES Affiliate Conference, hosted in Prague from September 16-19, is an essential hub for digital marketing and affiliate sector professionals. This gathering is a
Being established in 2008 in New York, Adtelligent is a header bidding management platform that provides holistic demand management and intermediation solutions for publishers. It
Read the full review of advertising network DoublePimp for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
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